Specs Optometry is a full-service optometry & luxury optical boutique in One Paseo, a high-end shopping center in San Diego, California.

Our mission was to translate Spec’s existing brand values – warmth, playfulness, & effortless style – into the company’s third location, while creating a unique identity based on One Paseo’s stylish vibe.

This award winning concept was honored in the “Class of 2019” by the Retail Design Institute.